About us
Who We Are
We are three friends who made a promise in college — that one day, we would build something of our own. After college, we worked regular jobs for a year, saved a small amount of money, and started our first business: a women's shirt and top brand using linen and cotton fabrics. We ran it for a year, worked hard, and learned a lot, but the growth we hoped for didn't come. What did come, unexpectedly, was a steady demand for men's shirts made from the same high-quality fabrics we were already using. That demand didn't feel random; it felt like a sign. So here we are, starting again — this time with men's clothing. This brand is built on everything we learned, everything we failed at, and everything we still believe in. This is our last honest attempt, and all our faith, hope, and motivation live here.
"We're not here to dress celebrities
We're here for YOU, and for the clothes you wear every day."
What We Loudly Care About
The Environment
We choose organic fabrics because we want our clothes to be kind to the earth and return to it naturally. Till date, we have never shipped our clothes in plastic packaging or plastic covers. The only plastic we use is to store our fabrics, to keep them fresh and clean — and it is always reusable.
Local Artisans
We deeply value the skill, care, and attention to detail that local artisans bring to every piece. The smile on their faces when they see the clothes they stitched on our website is priceless. And the light in their eyes — when they realize their work is travelling across India, farther than they ever imagined — that feeling is powerful and humbling.
